Dhivya Priya Anbazhagan“Experimentation Analysis” ReviewConversion Optimizers often rely on A/B testing platforms to deliver the results to the stakeholders. The decision-making mostly depends…6 min read·Jan 10, 2021----
Dhivya Priya Anbazhagan“Statistics for A/B testing” ReviewProper data leads to better business decisions. Understanding statistics will help you interpret the results correctly.5 min read·Dec 29, 2020----
Dhivya Priya Anbazhagan“How to run tests?” ReviewTesting is the key part of Conversion Optimization which helps to validate your hypothesis. Constantly testing and validating your website…5 min read·Dec 25, 2020----
Dhivya Priya Anbazhagan“Optimizing for B2B & Behavioral design training” ReviewConversion optimization, in general, refers to improving the chances that a user will complete a defined task or goal on your website. The…5 min read·Dec 19, 2020----
Dhivya Priya Anbazhagan“GA Audit and Google Tag Manager overview” ReviewConducting a Google Analytics Audit is the best way to ensure you can trust your data. We cannot always have a GA account set up perfectly…5 min read·Dec 9, 2020----
Dhivya Priya Anbazhagan“Conversion Research” ReviewAs a Conversion Optimizer, your biggest responsibility is finding where the highest optimization potential lies on your website. You…5 min read·Dec 6, 2020----
Dhivya Priya Anbazhagan“Landing Page Optimization” ReviewThe Landing page is the first page that your visitors land on when they come to your website. It is not always the Homepage. It can be…5 min read·Nov 29, 2020----
Dhivya Priya Anbazhagan“Getting started with Google Analytics” ReviewIn this post, I’m gonna cover the below topics which I’ve learned this week on the CXL Institute’s Conversion Optimization Mini-degree on…5 min read·Nov 22, 2020----
Dhivya Priya Anbazhagan“Emotional Triggers and Interactive design” ReviewIn this post, I will be discussing my learnings for this week from the CXL institute's Conversion Optimization Mini-degree on the below…6 min read·Nov 15, 2020----
Dhivya Priya Anbazhagan“Psychology and Neuromarketing in CRO” ReviewConsumer psychology plays a significant role in Marketing. It helps understand your customer’s needs and the motivation it takes for them…5 min read·Nov 8, 2020----
