Proper data leads to better business decisions. Understanding statistics will help you interpret the results correctly. Why do you need to know Statistics for A/B testing? Nobody wants to spend their time and money doing something just to turn out to be useless in the end. Hence understanding how to…

Testing is the key part of Conversion Optimization which helps to validate your hypothesis. Constantly testing and validating your website will increase the revenue and any other metrics which you want to track. Overview of A/B Testing and Multivariate Testing A/B testing or Split is where you create two variations…

Conversion optimization, in general, refers to improving the chances that a user will complete a defined task or goal on your website. The goal can be anything from buying a product, requesting a quote, or even subscribing to a newsletter. Optimizing for B2B But when it comes to Business-to-Business (B2B) companies and products…

Conducting a Google Analytics Audit is the best way to ensure you can trust your data. We cannot always have a GA account set up perfectly at the first attempt. We learn by mistakes. To make the data more trustworthy, you need to audit your analytics set up to make…

As a Conversion Optimizer, your biggest responsibility is finding where the highest optimization potential lies on your website. You cannot do this by just having personal opinions. You cannot just say, ‘I think if we make this element bigger, we will have more conversions’. That’s not how it works. The…

The Landing page is the first page that your visitors land on when they come to your website. It is not always the Homepage. It can be independent and focused on a clear conversion goal. …

In this post, I’m gonna cover the below topics which I’ve learned this week on the CXL Institute’s Conversion Optimization Mini-degree on Google Analytics. Account, Property, and View settings Setting up Filters — Basics Understanding the types of Traffic Setting up Goals Analyzing the Results Check out my previous post…

In this post, I will be discussing my learnings for this week from the CXL institute's Conversion Optimization Mini-degree on the below topics. Developing an Emotional content strategy by understanding behavioral principles. Interactive design tactics to keep customers repeatedly engage with your Product. Getting started with Google Analytics: Overview of…

Consumer psychology plays a significant role in Marketing. It helps understand your customer’s needs and the motivation it takes for them to buy your product. When you try to convert a Prospect into your Customer, you build an emotional connection between them and your product. …