Getting started with Google Analytics-Review

  1. Account, Property, and View settings
  2. Setting up Filters — Basics
  3. Understanding the types of Traffic
  4. Setting up Goals
  5. Analyzing the Results
  1. Destination goal: When a visitor lands on the destination URL that you have configured, the goal is achieved. For example, the order confirmation page or the thank you page. You can set up a destination goal on these pages to track how many visitors have purchased or signed up and landed on this page.
  2. Duration goal: It’s the amount of time the visitor spends on a session. If your goal is to track how many visitors spend more than 20 seconds on your homepage, you can set the duration to be 20 seconds on your homepage URL. And once a visitor has spent that amount of time it is considered as a conversion in GA. This considerably helps you identify the power of your design and copy.
  3. Pages/Screens per session goal: It tracks how many pages the visitor has seen. When you want the number of visitors who have seen 5 pages on your website, this is the goal to be set up.
  4. Event goal: This goal is fired when an action defined by you is triggered on the website. This is a very important and powerful goal. Using this you can track specific actions that you want to track on your website that is not recorded by default in Google Analytics. For example, button clicks, link clicks, video play, ad click, etc.

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Conversion Specialist by profession and Cyclist by passion. Storyteller from my preliterate days. I write them down now.

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Dhivya Priya Anbazhagan

Dhivya Priya Anbazhagan

Conversion Specialist by profession and Cyclist by passion. Storyteller from my preliterate days. I write them down now.

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